My Story

I'm Jules Whale, Transformational Life Coach, Hypnotherapist, Time Line Therapist

Working with mature and often emotionally depleted women requires them to place a lot of trust in me. In the spirit of sharing, I'd like to share a bit about myself and my story.

After two years of designing and building our home from the ground up, my husband and I have recently settled into a light filled house in the Dorset countryside, a space that reflects the calm and simplicity we’ve come to value. Life is now slower and more intentional. It’s shaped by morning walks, meaningful conversations, and the quiet joy of just being still. We have five grown-up children, seven grandchildren and two dogs. This season of life is all about space to breathe.

Life is pretty idyllic, although it wasn’t always like this. It was a very long way from idyllic.

Jules on the sofa working

My Past Struggles

Seeing the Truth: Realising the Depth of My Struggles

I never imagined I could feel this content, this clear, or this calm. There was a time when life felt like something that was just happening to me. I was a successful businesswoman heading up a sales team of 250, until real life got in the way and I began to question my self worth and life purpose.

Like many of the women I work with, I’ve known what it feels like to carry the weight of responsibility, to lose your sense of self, and to wonder whether you’ll ever feel truly content again.

That’s what makes the work I do so personal.

I don’t just coach from a place of training, although I’m fully qualified in NLP, hypnotherapy and Time Line Therapy™ but I coach from lived experience, deep empathy, and an unwavering belief in what’s possible when women begin to reconnect with themselves.

Jules Whale in her office

Realising Change Was Needed

The Turning Point: Recognising the Need for Change

Outwardly, I appeared to be in control, with a good career. I headed a large sales team, raised young children, but I had a lot of personal stuff going on in my life. I think I’d have carried on like this until I died, which is a harrowing thought now.

Despite raising my kids and holding down a successful career, I had literally come to a standstill with nowhere to turn and feeling like I dared not share any of the negative stuff I was experiencing. This would show an out of control version of me.

In fact, the driving thought that had run through my life was, 'What will people think of me?'

I realised that every decision I was making had everyone else at the centre of it, never what was good for me.

My external image was one of cool aloofness, capability, strength and dedication. What a great job I’d done in hiding all of the dark stuff.

My inner me was, in fact, very dark, very broken and washed up. I had run out of steam and had nothing left in reserve. I felt I’d wasted my life and was too old to change anything.

Little did I know what an amazing life lay ahead!

Jules notebook

Transformation Through NLP

Finding Freedom and Renewal Through NLP

I met an NLP (neuro linguistic programme) life coach who asked “How do you want to be?” I replied “It can’t be this simple, can it?” She said it can if I wanted it to be.

Wind on from this meeting to today and it turned out that it can be this simple!

Today I am debt free, living the best life with my brilliant husband and bringing NLP life coaching to my clients.

When they say that it’s too late to change I assure them that it’s not.
When they ask “it can’t be this simple can it?” The answer is “Yes! Absolutely, you can live life your way.”

If you want help with finding your way to live your best life,

Jules Whale sat in the long grass

How I can help you

Breakthrough Programme

Are you a busy mature professional looking to inject some rapid changes into your life? As incredible as it sounds, you can ditch every one of your negative beliefs in one day.

If you prefer a supercharged approach to creating your best self, a Breakthrough Day could be the perfect option for you.

Imagine benefitting from 6 months of life coaching and hypnotherapy in a single, supercharged day.

Find out more

Blissful Rebalance

Are you so busy with life that you forget to recharge your emotional batteries? You may be juggling work and personal life, albeit not very well. Worries tend to get buried as life races by, but these worries will keep resurfacing until they are resolved. 

How about a Blissful Rebalance session?  90 minutes of peace, calm and balance with hypnotherapy, breath work and relaxation to float away your stress and replenish your mind with positivity and peace. 

Find out more

Mindset Coaching Programme

Do you put yourself on the back burner when it comes to how you fit into your own life? Maybe you shy away from those big life goals through a lack of confidence. You may be struggling with social anxiety or impostor syndrome? You probably don’t know what is holding you back, but you do know that you compare unfavourably to others.

If you are struggling with this state of mind, these coaching sessions are perfect for dismantling your negative beliefs over a period of time. Each session is designed to move you forward to living your best life.

Find out more

Client testimonials

  • I have had a fear of flying for over 50 years. I have tried everything from self medication to fear of flying courses and nothing worked. Out of desperation I decided to give Jules' hypnotherapy a try. I was a little skeptical BUT....I flew and genuinely loved it. I cannot thanks Jules enough. It is not an understatement to say that "Jules changed my life" Thank you

    Sharon Ellis
  • "What's great about Jules is that she guides you on a positive way forward, helping you to understand yourself and your behaviour and the empowering knowledge that you can change things , and that you can have your life again!"

    Jen Tegg
  • Jules's ability to guide me to those answers I'd been searching for was unbelievable! Jules' NLP approach, her guidance, her caring and her engagement has helped me unpack fears and anger that gripped me for 40 years. It's amazing to think I am driving again. This is the only program which worked from me! I have freedom again! 

    Robbin Nordsten