2nd Jul 2025

The Emotional Traps Behind The Quick Fix Culture for Women Over 40

You have been invited to a summer party, a wedding or you’re planning a holiday. Before you make your next move, the social anxiety kicks in. Your mind is whirring with so many reasons why you shouldn’t accept the invitation or buy your travel ticket.

  • “If I could lose weight............”
  • “If I had something decent to wear...........”
  • “If I looked younger……………..”
  • “I hate my hair……………..”
  • “Everyone else will look amazing………...” 

The Hidden Pain Behind The Quick Fix

It’s no surprise that rapid diets and anti-ageing makeovers are everywhere. There has been a surge in weight loss injections too. IQVIA (a global health research company) reported that over 1.5 million people in the UK are using weight loss injections. 

The common denominator in any of these ’solutions’ is one very compelling ingredient and that is, emotional relief.

So what lies behind the impulse to crash diet or need to lash out on expensive makeover products?

  • A fear of being judged
  • A memory of feeling invisible
  • A belief that you are not enough

For mature women, this isn’t new. This feeling left out, being criticised and compared, began a long time ago. These internal whispers are rooted in a culture that has brainwashed us women, especially in midlife and beyond, to believe that fixing the outside will, somehow, fix the inside. As we age, the body changes, roles change, and sometimes we simply fade away and disappear.   

The Quick Fix Makeover Culture Exploits Our Vulnerability & Why It Feels So Darned Good At First

Tapping into this can be uncomfortable, yet it's something which can change the course of your life, not just the next social engagement.

Let’s be honest. That before and after ‘high’ is real.

 

  • You’re receiving compliments.
  • You feel like you belong again.
  • You feel like you’re back in control
  • You believe that you’ve got it right this time!

So what happens when the diet becomes hard to maintain, the make-up fades, and the compliments slow or stop?

Here’s the thing. If your inner voice is saying, “You’re still not good enough.” No amount of quick fix will silence it.

 

So, How Do You Create Real, Sustainable, Lasting Change?

 

"Mostly what I have learned about aging, despite the creakiness of one's bones and cragginess of one’s once silken skin, is this. Do it, by all means do it!” Maya Angelou

When you change how you think, you will change what you do. As willpower fades, which it inevitably will, a fresh new mindset will reveal the old self-conscious patterns that drive self-doubt and fear.  I practice NLP (neuro linguistic programming) to ditch unhelpful sabotage thinking and replace it with empowering beliefs. 

Is this possibly the best change you could ever make? It would be quite the perfect gift from you to yourself to be able to make changes which will take you confidently through the rest of your life. 

 

Here are just a few of the changes you could make. 

  • Rewire your inner voice with tools
  • Face old emotional wounds with compassion, not criticism
  • Reclaim visibility
  • Let go of ‘perfect’
  • Choose self-trust over surface-level fixing

There is nothing wrong with wanting to look great, and with NLP, you’re not just changing what you do, you’re changing who you believe yourself to be. 

Now that’s powerful, isn't it? 

 

MY LATEST DOWNLOAD:

The Real Makeover: Reclaiming Self-Worth from the Inside Out

 

 

 

 

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How I can help you

Breakthrough Day

Are you a busy mature professional looking to inject some rapid changes into your life? As incredible as it sounds, you can ditch every one of your negative beliefs in one day.

If you prefer a supercharged approach to creating your best self, a Breakthrough Day could be the perfect option for you.

Imagine benefitting from 6 months of life coaching and hypnotherapy in a single, supercharged day.

Find out more

Blissful Rebalance

Are you so busy with life that you forget to recharge your emotional batteries? You may be juggling work and personal life, albeit not very well. Worries tend to get buried as life races by, but these worries will keep resurfacing until they are resolved. 

How about a Blissful Rebalance session?  90 minutes of peace, calm and balance with hypnotherapy, breath work and relaxation to float away your stress and replenish your mind with positivity and peace. 

Find out more

Empower.Her Empower.Him

Do you put yourself on the back burner when it comes to how you fit into your own life? Maybe you shy away from those big life goals through a lack of confidence. You may be struggling with social anxiety or impostor syndrome? You probably don’t know what is holding you back, but you do know that you compare unfavourably to others.

If you are struggling with this state of mind, these coaching sessions are perfect for dismantling your negative beliefs over a period of time. Each session is designed to move you forward to living your best life.

Find out more

Client testimonials

  • "There's been a lot of amazing, positive things and work seems to be coming to me in abundance now, which is great! Do you know what? These are good things! What I will say is that since seeing Jules, things have changed exponentially. It's just quite incredible really!" 

    Simon Stolland Cinematographer, Filmmaker, Director of Photography
  • I have my life back! The Breakthrough Day has been life changing for me and if this helps anyone out there with what seems like an insurmountable situation that is overwhelming their life, I strongly recommend they consider using Jules for a Breakthrough Day.

    Duncan
  • My feet have not touched the ground! Really want to say a MASSIVE thank you as my Breakthrough Day really was just that - even if I got off to a shaky start in the weeks afterwards - It’s Amazing!

    Thanks to Jules I had direction and clarity on my values when I really needed it the most and a pocket champion 

    M